Vita Student

Local Authority

Cardiff City Council

Project Description

Award Winning Luxury Student Accommodation



Vita Student, Cardiff

DPP was initially appointed by the landowner to explore the redevelopment of the site. This identified the opportunity to promote a tall building at the site which led to its purchase by Vita Group, who retained DPP. Being located directly adjacent to a Listed building and Cardiff Civic Centre, the site was included in an area deemed unsuitable for tall buildings.
At 19 storeys, the 401-bed scheme was subject to significant scrutiny and opposition and required extensive dialogue with Officers, Councillors and consultees, all of which was led by DPP. The result is the provision of the highest quality student accommodation in Wales housed in a landmark building.

Planning consent was secured despite the site it being deemed the most sensitive in Cardiff. The scheme was the first, and to date, the only tall building approved in the ‘area of high sensitivity’ making it a landmark consent.

  • We instructed DPP because we needed a team who were experienced in working on major projects in the city of Cardiff, with strong connections with the Local Planning Authority and an understanding of the local “politics”. That is exactly the experience that we have had. They have led a complex series of negotiations with the Council, maintaining a positive relationship throughout. They have provided constructive input to the project team’s design development process, and timely advice to us as the client.

    Michelle Steele Strategic Planning Director, Vita Group


    • Pre-Application Advice
    • Community & Political Engagement
    • Planning Strategies
    • Planning Application Preparation & Management
    • Discharge of Planning Conditions