DPP was initially appointed by the landowner to explore the redevelopment of the site. This identified the opportunity to promote a tall building at the site which led to its purchase by Vita Group, who retained DPP. Being located directly adjacent to a Listed building and Cardiff Civic Centre, the site was included in an area deemed unsuitable for tall buildings.
At 19 storeys, the 401-bed scheme was subject to significant scrutiny and opposition and required extensive dialogue with Officers, Councillors and consultees, all of which was led by DPP. The result is the provision of the highest quality student accommodation in Wales housed in a landmark building.

Planning consent was secured despite the site it being deemed the most sensitive in Cardiff. The scheme was the first, and to date, the only tall building approved in the ‘area of high sensitivity’ making it a landmark consent.