ESRG appointed DPP to secure planning permission for three vacant sites within half a mile of one another on Bradford Street in Digbeth. The three proposals comprised a mix of ground floor commercial uses and a total of 550 residential apartments.  

Originally appointed to appraise the development potential of the sites, we then led pre-application discussions with the council and statutory consultees, overseeing the refinement of the proposals. The nature of the sites and surrounding uses meant that close dialogue with the council was required to overcome noise, overlooking and massing concerns. During each of the applications, DPP worked closely with the architects to address scale and mass concerns and to redesign schemes to secure recommendations for approval. 

After overcoming a change in flood risk classification, objections from the council’s urban design officer, local businesses and the Environment Agency,  consent was secured for all three schemes within 6 months of DPP being appointed.