In Cardiff, Permission secured

Leading urban planners DPP have secured planning permission for Poole’s tallest building. Located on Serpentine Road, a major gateway into the town centre, the part 12/part 14 storey block made the headlines in the Bournemouth Echo as a regeneration catalyst.

The first large-scale private residential scheme in the centre of the Dorset seaside town, it will be built on the site of St John’s House, the former HMRC offices, which will be demolished to make way for the 203 residential apartments.

Working for ESRG Developments Limited, DPP led discussions with the Council around the location of the building and negotiations on parking requirements of just 40%, a significant reduction on the required levels and accepted on the basis of the ‘sustainable’ location. In addition, DPP’s advice resulted in the Council accepting that the proposals could not support any financial contributions or affordable units.

“This is a ground-breaking project for Poole which will start the transformation of the town centre,” says Gareth Hooper, CEO of DPP. “Its height and prominence coupled with the principle of high density residential in a sustainable location makes it a first for the town. Crucially, however, it also recognises that the housing needs of the borough can only be met through a combination of traditional housing and this type of high density mixed use scheme located centrally.

“Not only will the proposals make a significant contribution to the area’s housing needs but the apartments will boost the vitality and viability of the town centre. It’s an exciting time to be involved in the regeneration on the area.”

The approval of the block with its 203 residential units and ground floor for commercial use follows an earlier prior approval for the conversion of the existing office block to 52 apartments.

St John’s House is the first of a number of similar projects DPP are promoting with ESRG Developments and others, which together will transform the town centre of Poole.


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