Redevelopment of the Former McDonalds Regional Head Office for Student Accommodation at Cross Lane, Salford


Welcome to our public consultation page for the exciting proposals for redevelopment of Cross Lane, Salford.

DPP Planning are preparing to submit a planning application for the redevelopment of the Former McDonalds Regional Head Office to Salford City Council, on behalf of QDevelopments. The proposals will involve the demolition of the Former McDonalds Regional Head Office, and the erection of a 27 storey tower block providing student accommodation.

The application is submitted on behalf of QDevelopments, experienced developers providing high-quality schemes across the UK. For more information on QDevelopments, please visit

Undertaking public consultation with local residents in advance of submitting a planning application is an important part of the process for the applicants, and allows members of the public and the local community to engage with the vision for the site and to provide valuable feedback on the proposals.

Site Description

The site is located within the city centre of Salford, and is bound by the A5063 to the east, with a McDonalds Restaurant to the immediate north, with the University of Salford Campus beyond this across the A6. Existing residential development is situated to the south and east.

The site is approximately 0.35ha in size, and is comprised of the Former McDonalds Regional Head Office and associated hard and soft landscaping. An aerial image of the site is shown below:

Proposed Development

The proposals will involve the demolition of the former McDonalds Head Office building and the redevelopment of the site for a new, high-quality 538-bed student accommodation scheme. The proposals are arranged as a 27 storey tower, with a distinctive 19 storey shoulder block to help create a feature building . The proposals create an appropriate landmark for this key gateway site that sits within the Salford Crescent masterplan area.

Internally, the proposed units will comprise of cluster flats and studios and will be split across levels 2 – 26. Each cluster unit will comprise of en-suite bedrooms, living space, and kitchen. Each studio unit will comprise a en-suite bedroom, living space and kitchenette which meet the relevant space requirements. A number of accessible units will also be provided.

It is envisaged that levels 2-18 will provide a total of 24 beds per floor, in a mix of cluster flats (%) and studios (30%), with the layout and building orientation ensuring there are no north facing bedrooms. For levels 19-25 the proposed layout includes 2 clusters of 8 bedrooms with level 26 proposing premium studios and 2-bed apartments.

The ground floor is proposed as amenity space, with a double height entrance to the north-west corner, opening to a reception and front of house seating. The north section of the building also accommodates front of house waiting area and postal amenity (letter boxes and parcel drop boxes). A communal gym and fitness suite is envisaged to the east and the ground floor will also incorporate a staff room/ post room, with plant and refuse to the south section. The lifts and two staircases will be housed centrally. It is proposed that the first floor will be predominantly communal amenity space including social lounges and tables for study. The basement is proposed to house cycle storage, a laundry as well as plant rooms to the south.

The access for the site will remain via Cross Lane. It is proposed that there will be 6 disabled car parking spaces on site, however the development is to remain a car-free given the sites accessibility to and the Salford Crescent transport hub and therefore no additional car parking will be provided on site. It is envisaged that the basement will house up to 254 cycle spaces which will be accessible via a separate bike entrance that will utilise stairs with an associated bike ramp for ease of use.

Externally, a clean and modern landscaping scheme is proposed around the building to create an attractive area of public realm that will be utilised by residents for outdoor study and socialising. Level 19 will also offer a sky garden, which is to be located on the top of the shoulder block and if to be south-facing. This provides the students with a further private and secure outdoor space for socialising and learning.

This site is identified for a tall building in residential use as part of the adopted Salford Crescent Development Framework. This project will provide much needed student accommodation within a sustainable location within Salford and will act as a catalyst for future investment within this area.

Providing your Feedback

We would welcome any feedback you may have on the proposed development.

In the first instance, please email your comments to  Your comments will then be logged and queries will be answered. (please note, all feedback will be anonymous once submitted).

Alternatively, if you prefer not to use a computer, please feel free to post your comments to: DPP, One Park Row, Leeds, LS1 5HN

Please submit your comments on or before 13th January 2023.

Once the planning application has been submitted, full details will be available on Salford City Council’s website and there will be a further opportunity to comment.

We look forward to receiving your comments on the proposed development.

Proposed Site Plan

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Proposed East Elevation

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Proposed Building with Context

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Proposed Building with Future Context

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Location Plan

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Site Context

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Proposed Landscape Design Programme

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Proposed Vertical Arrangement

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Proposed Floor Plans

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Concept Diagrams

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Proposed Site Cross Section

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